News — art sales
It’s strange how a business evolves
It’s strange how a business evolves. When we opened the gallery, we knew we needed an online presence, not only for a place of contact but also because art sales through a web portal can significantly boost any business. However, we never anticipated that our online offering would be our sole source of sales and our biggest marketing tool. Now it seems our choice of website structure was invaluable. We had never used Shopify to build a website before. But after some substantial research, we decided that the clean relatively easy to adapt software was begrudgingly worth the $29 basic monthly...
A question of ethics
Wow-what a week it's been. Since the lovely Ella Carty agreed to show her work at the gallery in April, we have had a string of enquiries and our 2020 exhibition schedule is gradually filling with some very talented artists. The whole process of attracting artists to supply work has opened up some interesting conversations concerning our vision for the gallery and our business ethics. It has also given us a unique insight into the process of exhibiting in galleries that we hadn't been party to before. Exclusivity and high gallery commissions seem to be amongst the biggest bugbears with the...
Open but not open
Well, it's been a week since we picked the keys up for the gallery and we've been busy renovating the spaces as we work towards a February opening. It took quite a while to get the physical point of moving in, but we didn't sit on our laurels while we were witing. Confident that it was going to happen we set about designing our branding and creating a website. Luckily the team behind the Terrace Gallery have a lot of personal experience with design, content writing, photography and website creation, so it was easier for us than most start-ups. However,...