News — business evolution
It’s strange how a business evolves
It’s strange how a business evolves. When we opened the gallery, we knew we needed an online presence, not only for a place of contact but also because art sales through a web portal can significantly boost any business. However, we never anticipated that our online offering would be our sole source of sales and our biggest marketing tool. Now it seems our choice of website structure was invaluable. We had never used Shopify to build a website before. But after some substantial research, we decided that the clean relatively easy to adapt software was begrudgingly worth the $29 basic monthly...